Paul has a great take on why Microsoft is proceeding with their plan to rebrand Samsung’s hardware and release this tablet.


There’s a lot of speculation that Surface is some kind of trial balloon, while some (myself included) don’t think it matters if Surface is ever profitable or otherwise successful. Whatever. Surface shows that Microsoft isn’t the classless brute that Steve Jobs claimed, that the company does have a soul and cares about customers. And that it can do so without sacrificing the relationships it’s made and nurtured over the years.

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